How to Make Your Site Google Friendly
What You Can Do to Make Google Love Your Website
While a lot of people consider content marketing as the darling of the search engines these days, there is another element to ranking your pages well, and that lies on the technical side of things.
Draw back the curtain and you’ll find that Google is especially concerned with a number of geeky factors. Get these wrong, and you’ll end up scratching your head wondering why all your superb content isn’t being ranked well.
Let’s take a peek at a 5 ways you can better optimize your pages to be more Google-friendly.
5 Ways to optimize your web pages technically
How fast does your page load? – Since we now have an attention span measuring less than your goldfish, you can see why this might be important. People don’t want to wait for anything, and you could have the best content ever created yet if your page takes an eon to load, they’re outa there! Google knows this, and rewards pages that load quickly.
Internal links – Google likes to see a good internal linking plan, one that provides users with useful links to relevant pages inside and outside of the site. And also this plays a role in passing Pagerank. In addition, don’t make the mistake of having multiple navigation menus. Use one, as well as a sitemap and a link back to your home page from each page.
Make sure you are Schema compliant – Schema.org is the web language markup that Google, Yahoo and Bing have agreed to use in order to better see what your pages are about. This is one you’ll need a webmaster for.
Use HTML elements – A significant part of how your page will be ranked is determined by the use of certain HTML elements that indicate what your content is about. This includes the use of H1-H4 tags, meta data and image optimization, among others.
Keywords you wish to rank for – This is your opportunity to tell Google in no uncertain terms what your page is all about, and hopefully be ranked for these terms. You’ll need to make sure they are found in all the places Google is looking for them, such as title tags, titles, description, the body of your content and links.