How to Know What Google Uses to Determine Where your Web Pages Rank
How to Determine if Keywords Play a Part in Ranking a Particular Page
There are a LOT of factors that go into determining where your pages rank in the Google search results, at last count in excess of 200 and growing. And this is only a guess, using the available empirical evidence SEO’s and webmasters have been able to divine from looking intently behind the curtain.
There are at this count more than 200 items that play a part in the Google search algorithm, and keyword relevance is one that we’d like to focus on here. We feel that keywords, while only a factor, influence the rest of the ranking in many ways. In a sense, it’s where everything begins.
One is through the use of keywords. We’ve always known that keywords play a huge part in ranking pages. Back in the day people could rank highly by simply stuffing their pages with the keywords they wanted to rank for, and presto, they were perched high atop the rankings.
No longer. Google’s search algorithm is now so advanced it takes into account a large number of different aspects to figure out where to place your page. Let’s take a look at how keywords affect this now.
How to use keywords to boost your search rankings
Shaping your page content to focus on a particular keyword ranking is something of an art. Often times the domain name might have little to nothing related to the keyword in question, and that is one reason keywords in domain names are no longer the signal they once were.
Today having the keyword in your URL, title tag, H1-5 headings and sprinkled judiciously throughout the content is the best way you can help your cause.
What keyword tactics can hurt you
There are several ways you can shoot yourself in the foot in this respect as well. Keyword stuffing, that aforementioned relic of yesteryear, is one.
Another frequent mistake is that when acquiring backlinks, webmasters often tend to go hog wild making their anchor text is all the same keyword. Nothing screams unnatural to Google more than a link profile utilizing only the most prized keywords. Mix things up with a variety of keywords, and some non-keyword phrases like “click here”, and others.