How to Create a Content Marketing Plan that Rocks!
See How to Come Up with a Viable Content Marketing Plan
You’ve heard it a million times, but the truth is, content is still very much King. Google loves to rank new fresh purposeful content, and most businesses fail at least partially a result of a serious lack of content.
And it’s not just words. It’s a lot of them, authoritative and engaging, original and unique that drive both search rankings and traffic. It’s also many other sources of content, particularly visual which gets the job done.
But how do we make this happen? The simplest and best way is by the creation of a content marketing plan, which helps you to maintain a steady stream of content pouring into your site, and enhancing your search rankings while doing so. Let’s look at four steps toward developing a workable content marketing plan.
Creating your content marketing plan
Find your audience and give them what they want – All businesses have a unique audience all their own, and yours does as well. You’ll want to identify who they are by creating your own customer “avatar” and understanding what they need.
Choose your types of content – You aren’t restricted to just blog posts; you’ve got the whole content world at your feet these days. Never before has it been so easy to create so many different varieties of web content, such as videos, podcasts, unique imagery, infographics, webinars and more. Pick which forms work best for you and start producing.
Post new content regularly – If you post once per month, or even once per week, you might as well not do it at all. Statistics indicate that companies that create 15 blog posts each month average 1,200 new leads per month. And that’s just blog posts; not even including all of those other types of content you’ll be creating.
Market your content – Simply creating it isn’t enough, you’ll want to promote your content. With millions of new web pages hitting the internet daily, it’s a challenge to have your voice heard. Promote your content via your social media channels, cross promotions, and even paid ads if appropriate.