5 Tips for Winning with Facebook Ads
5 Ways to Deliver Better Results from Your Facebook Advertising
Facebook ads have grown into a powerful tool for the average marketer, allowing them to reach vast numbers of people they might otherwise not have had the budget or ability to find. It can also be very cost effective if you know a bit about how to manage your campaigns, which makes it an extremely viable option when compared with Google Adwords and other PPC platforms.
It’s possible to precisely target a huge number of people you may never before have had access to in just minutes, and with a message targeted right to them. There are some best practices you need to understand to get the most for your advertising buck, and we’ll get you started off down the road to profits with these 5 tips for using Facebook Ads.
5 Best Practices for Your Facebook Ads
Become a targeting master – The single most effective way to succeed with Facebook Ads is to become a whiz at creating targeted audiences for your ads. This is really not as fearsome as it sounds, as Facebook provides you a number of great tools to help, notably one called Audience Insights. Utilize these to drill down and create the prefect audience for your offers.
Use Mobile and Desktop – Right now the best converting ads appear to be the desktop ads and mobile. Right side ads can also work, but test your offers carefully there. Since mobile now is used more than 50 percent of the time to access Facebook, it makes no sense not to use it.
Segment and Daypart – Parsing out your audiences into specific segments you can reuse makes it easier for you to market long term. Also, check out the new feature of dayparting on your ads, delivering them only when your customers have the best shot at seeing them.
Don’t use tired creative – Use vivid and compelling images for your ads. This can take a bit of time, but the right images will sell you ad far better than any words. And please don’t use images that have been used time and again.
Investigate lookalike audiences – Facebook’s ability to create a “lookalike” audience based upon your fans, email list, and other factors is a goldmine waiting to be found. Take advantage of this before your competition does!